Sundays
Services
UX/UI Design
Brand Identity
Illustration
Art Direction
Year
2025
Info
Sundays is a social calendar and gifting app that helps friends maintain closeness through life's logistics. Combining warm, tactile design with smart functionality, it ensures no birthday, milestone, or moment slips through the cracks.
The Brief
Modern friendship suffers from coordination failure: we care deeply but forget to show it. Existing tools are either transactional (Venmo splitting) or overwhelming (group chats). Users needed something purpose-built for maintaining connection without adding friction.
The Approach
Research revealed users wanted warmth, not just efficiency. Sundays uses playful illustrations, collaborative voting for gift ideas, and gentle nudges (not notifications) to facilitate giving. The interface feels like flipping through a shared scrapbook, not managing a task list. By designing for emotional resonance over productivity, Sundays becomes the tool friends actually enjoy using together.
