Selected Works
Info
What I do
I design brand identities and visual systems for consumer-facing brands. My work spans lifestyle, beauty, fashion, food and beverage, and CPG, with a focus on identities rooted in strategy and shaped by a genuine love of craft.
My background
My path into design came through photojournalism and strategy consulting. Photography taught me how to find the story in an image. Consulting taught me how to think about business, work with stakeholders, and communicate clearly under pressure. Both inform how I approach a brief today.
My approach
Context comes first for me. That means looking at the landscape, thinking carefully about the audience, and finding the angle that makes a brand feel specific, not generic. The aesthetics follow from there. Each visual decision should connect back to something real.
