Selected Works
Info
What I do
I design brand identities rooted in strategy and shaped by a genuine love of craft.
My background
Before I was a designer, I was a photojournalist and a consultant. One taught me how to find the story in an image. The other taught me how to think about business, work with stakeholders, and communicate clearly under pressure. I left consulting to study graphic design at Shillington, and I now bring all of it to every project I take on.
My approach
Context comes first for me. That means looking at the landscape, thinking carefully about the audience, and finding the angle that makes a brand feel specific, not generic. The aesthetics follow from there. Each visual decision should connect back to something real.
