Selected Works
Info
What I do
I design brand identities and visual systems for consumer brands across lifestyle, fashion, food and beverage, and CPG. I care about work that's rooted in strategy and shaped by a genuine love of craft.
My background
I came into design through photojournalism and three years in data analytics consulting. Photojournalism trained my eye. Consulting taught me how businesses make decisions, how to work with clients, and how to present an idea clearly. Both inform how I approach work today.
My approach
Context comes first for me. That means looking at the landscape, thinking carefully about the audience, and finding the angle that makes a brand feel specific, not generic. The aesthetics follow from there. Each visual decision connects back to something real.
